A premier event production & brand strategy firm

We are leaders at integrating brands into an authentic youth experience


The Vans Warped Tour

VWT is North America's largest and longest running lifestyle tour, attracting 500K+ attendees each summer for the past 20 years. VWT pioneered bringing action sports, non-profits, brands and music together in a touring festival format. It is the go-to festival of the summer, featuring the best major and breaking artists, athletes, technology and brands.

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Rockstar Mayhem Festival

This Mayhem metal festival tour represents the best in a broad range of genres including thrash metal, death metal, groove metal, nu metal, metalcore, deathcore, power metal, industrial metal, progressive metal, and more.

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Down From The Mountain Festival

Down From The Mountain Festival included performances by country and traditional music artists who participated in the Grammy-winning soundtrack recording for the Oscar winning film, O Brother, Where Art Thou?  This sold-out tour brought movie lovers and music lovers together to celebrate classic American music nationally.

Country Throwdown

Country Throwdown Festival is one of the first all-day, multi-stage country lifestyle tours blending mainstream and rising country stars with established icons like 2011 headliner Willie Nelson.

Delta Heavy Tour

Sasha & John Digweed present Delta Heavy, their first US tour. Delta Heavy is one of the first DJ tours to incorporate a rock concert atmosphere in a traditional DJ venue with the help of specially designed visuals by Imaginary Forces, sound by Phazon Sound System, and Jimmy Van M. as master of ceremonies.


4Fini presents the Watcha! Tour, the loved and innovative alt- Latino tour with Grammy nominated artists Ozomatli, Café Tacuba, Molotov and 3BallMTY. This summer tour brings together an eclectic mix of top Latin alternative, rock, and hip-hop acts to 21 cities across North America.


Intour is the first festival tour designed to showcase its roster of YouTube and Vine talent from Fullscreen’s multi-channel. The interactive event, where fans can use technology to connect with their favorite YouTubers while they perform onstage, will feature a combination of sketch comedy, musical performances and dance acts.

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There's More!

Taste of Chaos

Taste of Chaos or “TOC” is a live music tour catering to fans of the post-hardcore and metal genres, while offering 4Fini’s signature low-ticket price and festival-style format.

It’s Not Dead

The It’s Not Dead festival is the place where punk’s musical icons converge for a weekend in Southern California. The likes of Pennywise, Bad Religion, The Descendants, and more will play a two-day festival. This will be a one of a kind event bringing GenX and Millennials together for a weekend of classic California style punk, rock, and pop punk music and culture.

Rob Zombie’s Great American Nightmare

Rob Zombie’s Great American Nightmare

Rob Zombie’s Great American Nightmare is a once in a lifetime Halloween event designed to terrorize. The ultimate horror event, with special attractions based on Zombie’s horror films, is a bone-chilling experience combining the most advanced haunted house attractions with a not-to-be-missed music festival from top artists in hard rock, alternative, EDM, and more.

Sprite Liquid Mix Tour (Hip Hop Festival)

Sprite Liquid Mix’s twenty-city tour features the best of the four elements of hip-hop plus BMX, gaming, and lifestyle activities. Artists who have played the Sprite Liquid Mix Tour include Jay-Z, N*E*R*D, the Roots, and many more.

Alternative Press Music Awards

For almost 30 years, Alternative Press has been the the definitive source for news of the underground music scene. For one very special night, music’s past, present and future collide at the inaugural AP Music Awards fueled by Monster Energy Drink at the Rock And Roll Hall Of Fame And Museum, live on AXS TV.

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We have produced some of the most prominent music festivals and events

launching careers in a range of lifestyle genres
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There's More!
Than An

Being a brand associated with 4Fini means being a part of a shared experience that encompasses extreme sports, music, youth culture, activism and future trends. That’s why many brands and top agencies come to 4Fini to help create activations to connect with fans.

  • We Know the Fans
    We know the audience — we are the audience: High performance services with boutique customization.
  • We Know How to Connect
    We know how to speak with young consumers, because we do so every day: We help you engage your fans in multiple ways across multiple platforms.
    Brand Messaging And Insights
  • We Are More Than a Branding Agency
    We are more than an agency — we create shared experiences: We help build authentic, long lasting connections between brands and fans.


We are the shared experience.

For more information, contact:

info@4fini.com | 626.799.7188

4Fini, Inc.
804 Fair Oaks Avenue
South Pasadena, CA 91030

In The

Secret To Warped Tour's Success? Parent Day Care

Vans Warped Tour gets another notch in its belt thanks to Forbes. 4Fini Agency highlighted as the best partner for brands looking to connect with fans and their families.

Read more at Forbes.com

Taste Of Chaos comes back for one special day

Bands and emo fans reunite

Read more from The Sun

It’s Not Dead Festival

Featuring 35+ of punk and ska's biggest act including Pennywise, Bad Religion, NOFX, and more. Festival includes an art and book exhibit from icons and legends of the scene. Wear your best Vans as BMX and Skateboard legends come together for one epic day.

Read more at KROQ

Vans Warped Tour founder Kevin Lyman's wildest stories from 20 years on the road

Katy Perry at Waffle House, Gwen Stefani's rise to fame, and the band who got away

Read More at Entertainment Weekly

This Festival Is One Of The Most Important To Marketers Trying To Reach Post-Millennials

Read more at Forbes.com

Katy Perry

4Fini's Vans Warped Tour, which boasts 60% female fans to its 500,000 person draw, gets credit for helping minor acts become major by the likes of Pete Wentz and Katy Perry. Watch Katy Perry stage dive her first summer on the Vans Warped Tour way back when.

Read more at USA Today


Kevin Lyman gives fast company tips on staying current with teens for over two decades.

Read more at FastCompany.com

Streaming Wars

Kevin Lyman discusses how Millennials consume music; gives his insights into winning the streaming wars; and how caring about sustaining artists will be the key to advancing music business.

Read more at Bloomberg.com

Kevin Lyman - TEDX Broadway Video (Staying Relevant)

Kevin Lyman thinks a lot about the details of the experience that his customers have. And not just his actual customers, but their parents too!

Watch the video on YouTube

4Fini's Vans Warped Tour - A Place to Discover New Talent

Read more at Forbes.com

Free Tickets for Parents Program

Read more at LATimes.com

The Wallmartization of Music Festivals

Kevin Lyman - TEDx

Watch the video on YouTube

Warped Tour Announces Summer 2015 Lineup, Free Tickets for Parents, Comedy Slate

Read more on Billboard.com

VWT Showcases new artists like 15 Year Old Kaya Stewart

Read more on KTLA.com

We Bring Value To Fans

Kevin Lyman talks on Bloomberg TV about why we have done so well for over 20 years.

Read more on Bloomberg.com

4 Things You Need to Know to Market to Millennials

Warped Tour founder dishes decades of advice

Read More at AdWeek.com

Warped 2015 Just Added Comedy Tent

Read More at Under The Gun Review

Kevin Lyman at Billboard's Touring Conference

Read More at Billboard.com

Lyman to speak at Tedx Broadway

The annual conference that brings together innovative minds and industry experts to help shape the future of Broadway has added six new speakers to the lineup for TEDxBroadway on Monday, February 23, 2015 at New World Stages (340 West 50th Street) beginning at 11:00 a.m.

Read More at Broadway World

Warped 2015 Europe

Read more at VirtualFestivals.com

Here Are Some Highlights From Fullscreen’s First Ever INTOUR

Sponsored by Taco Bell and several other top brands like teen apparel company Forever 21, 2014’s INTOUR debut seemed to be a success.

Read More at TubeFilter.com

Kevin Lyman Shares Insights

Warped/Lollapalooza/Mayhem Tours

Read More at TheOrion.com

Lyman hosts Creative Live Class

Read More at AllAccess.com

Congratulations to Warped Tour Vets Green Day and Joan Jett for being inducted into the Rock And Roll Hall Of Fame!

Read More at RockHall.com

Warped Tour Commemorated (Looking Back)

Rock and Roll Hall of Fame exhibit and time capsule.

Read more at RockHall.com

Lisa Johnson Rock Photographer

Lisa Johnson documents 20 years of Warped: Key Insights

Read more at WDC.com

Paramore Staying Clean

Thanks to MAP Award Winner Kevin Lyman

Watch the video on YouTube

Tour With a Conscience

How a Tour Stays Good

Read more at WDC.com

Vans Warped Tour Inducted Rock And Roll Hall Of Fame

VWT honored with time capsule

Read more at RockHall.com

Ernie Ball

My dad Sterling met Kevin almost 20 years ago, and created a platform to provide undiscovered artists the chance to play live with the Ernie Ball Battle of the Bands.

Heading into the 19th Ernie Ball Battle of the Bands, we’ve built a massive groundswell of loyal customers and fans through our activation, stages, and platform.

Rarely do you find great friends, who share a common vision and have the ability to make a difference….I know I can say,  there hasn’t been a more significant marketing vehicle for Ernie Ball.

Brian Ball, Ernie Ball

Invisible Children

Over the last 8 years, Invisible Children has proudly partnered with 4Fini and the legendary Vans Warped Tour.

In the 6 years leading up to one of our most successful campaigns, KONY 2012, we were able to develop a massive ground swell of supporters through meeting thousands of young people face-to-face all over the United States and Canada.

They helped build the world's largest movement of people advocating on behalf of the victims of Joseph Kony and his Lord's Resistance Army.

Without their ongoing years of support, Invisible Children would not have been as successful in our mission. That's the truth.”

Alex Collins, Strategic Partner Manager

Fuse TV

Working with team 4Fini is like working with your own in-house agency. Fuse has been a media partner for ten years; we’ve collaborated on every imaginable execution from inflatable caricature waterslides, live streaming, and two seasons of a reality series starring the entire crew and hundreds of fans and bands. When we pitch them an idea, they pitch us back a better one. When I think we’ve run out of ideas, 4Fini invents new ones.

Vans Warped Tour and Rockstar Mayhem are not concert tours, rather celebrations of unique cultures.   Those kids attend every year not because of their favorite bands, but because they know their best-boy-girl-friends are all already going. Kevin Lyman and team are really summer’s “Pied Pipers” for millennial.

David Weier, Music Strategy & Partnerships at Fuse TV

To Write Love On Her Arms

To Write Love On Her Arms has been involved with Warped Tour since 2007. We have done the full tour every year since, noticing exponential success, year after year.

As an organization, partnering with 4Fini was one of the most strategic decisions that TWLOHA has made. Over the last 7 years, Warped has enabled us the incredible opportunity to engage, activate and connect with new and recurring supporters on a very individual as well as large scale across 40+ cities in such a short period of time.

Every year we notice how the tour has boosted our visibility and recurring supporters, keeping them loyal throughout the year. While the roots of Warped are very grassroots, the platform that the festival offers for sponsors, non-profits and even bands offers is premier.

4Fini have always done an incredible job at bringing in some of the best talent, bands and brands into the festival that always ensure that we have a great and active audience to engage with.

In addition, its attendees perceive the Warped brand so positively that to be associated with the festival has helped bolster the perception and image of TWLOHA year after year.

Working with the 4Fini team is always so refreshing. Over the years, our friendship and professional relationship has grown, so that it feels like they are always as invested in our cause/brands representation and presentation as we are.

It is without coincidence that we summer is our favorite season. We look forward to spending our time with the community that Warped brings together, both engaging attendees and everyone on the tour.

Jason Blades, Music/Events Coordinator


Kevin has always believed in helping raise awareness for charitable organizations that make sense for his artists, crew and fans to appreciate and support. MusiCares is an organization that has helped many of his artists and crew. He was able to see the services we began providing to many other tours and festivals early on, and wanted to make a bigger impact on the community and help raise money and awareness for our organization.

The visibility for our organization with a younger population is a great benefit to our Organization. Also as in past years, Kevin Lyman has generously provided financial support to MusiCares via ticket sales and booth/will call donations from each Vans Warped Tour date.

MusiCares partnering with Vans Warped Tour has been beneficial not just by sharing our message with the masses, but also by actually putting our message into action and helping many people in the music industry. Through the use of the mentioned Safe Harbor Rooms, MusiCares has been able to directly help artists with recovery. In addition, working with the Vans Warped Tour has heightened the exposure of MusiCares and has shared our cause with a broader audience.

Erica Krusen, LMFT, Senior Director - MusiCares/MAP Fund


4Fini is always an absolute pleasure to work with for a variety of reasons. They communicate well, deliver whatever we come at them with and are ultimately good people that have our intentions at heart.

They also take care of our specific needs and unique tactics to get kids to interact with our on site presence. Basically, we feel like they are an extension of our organization and think the world of them.

Ray Harkins, Senior Strategic Partnerships Manager


For 14 years, our partners at 4Fini have gotten us access to vibrant, relevant and constantly-evolving Vans Warped Tour venues—exactly where our target naturally hangs. Being able to engage and share our life-saving messages is unspeakably awesome. We <3 Warped Tour!

Our truth brand has evolved – in 2000, 23% of teens smoked. Now it is down to 9%. We’d like to think that our work with 4Fini has contributed to these statistics. 4Fini is constantly evolving to stay on point with their audience and we have followed suit in the way that we communicate with our audience. With our new strategic approach geared to rallying the 91% to help us #FinishIt once and for all, we had to make some changes to upcoming tour plans. 4Fini realizes the importance of our mission and has been generous enough to help us make sure that changes happen. We are always grateful to have the fortune to work with partners as opposed to mere vendors or agents.

Melissa Casey, Director, Marketing 

Rockstar Energy Drink

The partnership we’ve created with Rockstar Mayhem Festival has been invaluable. With an ever-growing captive audience each summer, we’ve been able to reach not only our core consumers but introduce innovation and new flavors to new consumers as well.  In 2008, in the festival’s year of inception, Rockstar Energy offered a portfolio of nine flavors. Today, Rockstar has grown to offer twenty-seven flavors.

Over the past six years, it’s been exciting to watch many of the bands grow alongside our brand and the tour itself. Each year, we look forward to spending the summer on the road with a new group of bands and meet all the fans and our loyal consumers.

Chelsea Coffe, Music Marketing Manager


We have worked with 4Fini and Warped tour since the very first year of Warped back in 1995.  The Warped tour is the center of our marketing campaigns for new artists, existing artists and our brand.

We know that every year there will be new kids coming to the tour that are learning about the bands and brands that they will support for the rest of their lives.  Through 4Fini, we are in on the ground floor.

The 4Fini team delivers for us - plain and simple, the do what they say.  Great follow through and always coming with new ideas to help us reach these young impressionable fans.

Dave Hansen, General Manager Epitaph and ANTI- Records since 1996


Kevin is an innovator, millions of people have seen his vision and thousands of bands have had a chance to live their dream through his.

We would not have grown the way we have without the Vans Warped Tour and Kevin Lyman’s beliefs and passion.

Steve Van Doren, Vans, Inc


The Vans Warped Tour is the opportunity to share a lasting, memorable experience with our consumers and employees in an environment that captures the spirit of youth culture.

Kari Irons, Senior Vice President of Marketing for The Journeys Group

Rock and Roll Hall Of Fame Museum

Kevin Lyman truly helped bring the punk rock skate culture into the view of mainstream society.

Jim Henke, Chief Curator at the Rock and Roll Hall Of Fame Museum